SEARCH VISIBILITY GUIDES

AI crawlers, robots.txt, and search visibility

Clear, practical guidance for publishing crawler rules without accidentally making your public site harder to find in Google or Bing.

1

Block GPTBot without blocking Google

Use a dedicated User-agent rule for GPTBot. Keep the general User-agent: * rule open so Googlebot and Bingbot can still crawl public pages.

2

Google-Extended and Google Search are separate controls

Google-Extended is a product token for certain Gemini training and grounding controls; it is not the same thing as blocking Googlebot from Search. Review the user-agent you add before publishing.

3

robots.txt versus noindex

Use robots.txt for crawl preferences. Use noindex on a crawlable page when it must stay out of search results. Use authentication for information that must remain private.

4

Why every public site needs a sitemap

An XML sitemap gives Google and Bing a clean list of canonical URLs you want considered for discovery. Keep it current when pages are added, redirected, or removed.

Start with the generator, then validate

Generate a focused rule set, publish it at your domain root, add your sitemap, and validate the public URL in Google Search Console and Bing Webmaster Tools.

Create robots.txt